Kelp Noodles

Kelp Noodles provides premium noodles made from sea vegetables.
Category leader Sea Tangle's popular "Kelp Noodles" needed an engaging and distinctive packaging to reflect its high level of quality and innovation in a crowded marketplace.

Kelp Noodles provides premium noodles made from sea vegetables. We designed packaging, and E-commerce website using bright colors, bold, blocky type, unique patterns, and vivid photography. The vivaciousness of the brand image mirrors the passion that Sea Tangle brings to its line of products.

ROLE

Art Director, Creative, Designer
Packaging design

RECOGNITION

Featured on PACKAGING OF THE WORLD
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After an extensive research on users of sea-sourced noodles and meetings with stakeholder, I came up with this design for their packaging.
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After the packaging design finished, I designed Sea Tangle's website. I followed the style of their new packaging based on the ideation I came up with to embody the nature of the product and the philosophy behind it in a cohesive look and feel.
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